Core Indian Values – an Advertising Perspective

INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterp arts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is a n interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time . Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad arou nd the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prest iege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Ada ptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not off end the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of the m. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography Core Indian Values – an Advertising Perspective INDIAN CONSUMER: CORE VALUES We are all consumers. Everyday, we consume goods and services as individuals, families, groups and organizations. With every passing year, the consumer has not only become smarter but also choosier with his purchase. On top of that, the fact that the competition and the variety of products available in the market only add to the marketers’ woes. To succeed in this dynamic and increasingly complex marketing environment marketers have an urgent need to learn and anticipate whatever they can about consumers.The better they know and understand consumers the more advantageous it would prove when accomplishing their organizational objectives. In a diverse country like India, which is slowly shedding its conservative nature and is opening up to new possibilities on the marketorial front, it becomes even more difficult for an advertiser to understand his consumer’s behaviour. The Indian mentality is more complex and layered than our western counterp arts. The culture of this country is very different from most others for it is home to various religions, languages, customs and values.This amalgamation has led to the Indian consumer having various layers of reasoning behind every action. There are certain values that play a very important role while purchasing a product from the point of the view of the Indian consumer. An advertiser should keep these values in mind while targeting their Indian audience. 1. Family The Indian society is a family oriented one. Elder members of the family are considered to be the head of the family. Though joint families have now disintegrated into nuclear ones, the bond and importance of family remains the same.Family is by far the most important reference group. The family is a major influence on the consumption behaviour of its members and generally the target market for most products. The consumption patterns of family members are seldom independent from those of other family members. There is a n interdependent relationship between the members of the family. An advertiser selling family oriented products must target it for the benefit of every member of the family. Eg. Tata Ventura ad. 2. Peace Peace  is a state of harmony characterized by the lack of violent conflict.It also represents cosmic harmony. An individual seeks peace when he wishes to establish a personal relationship with the cosmos. India is country where different sects coming together causes chaos and conflict. Hence, peace is highly sought after both personally and internationally. An advertiser while selling a product, depending on its nature, must keep in mind the fact that his product must not invoke chaos in any form. He must try as much as possible to maintain decorum while advocating a product. Eg. Taj holidays. 3. Health India is slowly growing to be a very health conscious nation.Indian food offers a diversity of dishes that are very tasty and each provide a different delight. But at the same time . Some of them can be very heavy and unhealthy with continuous consumption. In the fast paced of today’s times, health has become of utmost importance. Various fitness centers are being set up everywhere and maintaining a healthy lifestyle has become very important to the average Indian consumer. Advertisers target this aspect of the Indian consumer while promoting various health related products. Eg. Saffola ads. D cold total ads 4. Time Time is of utmost importance in the Indian society. Natural time regulates ctivities with a â€Å"now† orientation. Indians have always factored in on time before starting or ending any event, both metaphysically and metaphorically. Time is considered to be an auspicious and important aspect for Indians. While making major purchases, time is factored in majorly. An advertiser can either portray the time factor majorly in his advertisement or he can portray it subtlely with respect to the product. Time also reflects the era the people live in and its dynamic nature. Eg. Hindustan times â€Å"It is time† campaign. 5. Will power. Will power is the strength to achieve the impossible or the difficult.Indians consider will power to be a treasurable value as it may lead to various achievements. If one gets over their fears and has the will power to achieve what many consider to be impossible then that person is highly respected. Without will power, one cannot alter events or restore it to the original post. India’s history has been witness to the importance of will power among the Indian public. Advertisers can theme their ads on the basis of will power thereby promoting their product and also gain popular vote for encouraging strength. Eg. Mountain Dew Darr Ke Aage jeet hai ads 6. SecurityA sense of security is very important in both a family and a community. Usually, the male member of the family is considered to be responsible for the security of the female counterparts in India. Females are especially protected in this society. But along with physical security, financial security has also become important for the modern Indian family. Many make investments so that the family is always financially secure. Protection of community is also a very important aspect as Indians are very community bound. Members of the same community usually have a sense of belonging and protection towards their other members.Eg. LIC jeevan bima policy ad. 7. Age Since time old, age has played a very important role in the Indian society. A person’s age has been synonymous with the amount of respect given to them. Even today, older people are treated with utmost respect and obedience is expected of the younger ones. Wisdom and experience of a person is calculated in terms of his age. In today’s times, the youth are very instrumental to the decision making process while purchasing a product. On the basis of the product, the advertiser must carefully target his age group and center the ad arou nd the mentality of the age group selected.Eg. Raymond teacher ad. 8. Care Since the familial values are very strong in the Indian system, love and affection play an important role. Love and care for others is considered to be an important value especially with the members of family and friends. Unlike their western counterparts, Indian children live with their parents even after reaching adulthood and are duty bound to serve their parents in their old age as a token of their affection. Parents fuss over their children and take care of them protectively from a tender age and even beyond adulthood.This feeling of care and affection is largely targeted by marketers to sell their products for they hit a soft spot among the Indian audiences with this value. Eg. Vicks ads. 9. Prestiege There is nothing more important to an Indian household than the family’s honour and prestiege. Indians bank a lot on social approval and the sense of prestiege they gain from it. That sense of prest iege even comes from indulging in luxury and living a high life. A lot of luxury related products target this aspect of the Indian audience and cater to their value of prestiege. Eg. Reid and Taylor Amitabh Bacchan ad. 10. OwnershipEver since the olden days, a personal home has been of epitome importance to the average Indian household. It is a matter of protection and pride to own a home. In this tight spaced urban world, it has become even more difficult to own a home. But nevertheless, Indians continue to strive for ownership of a home for both themselves and their loved ones. It ione of the most important consumer values. A lot of options are considered and a lot of research is conducted before a home purchase. A bevy of home loans have also eased the process of a purchase of a home. Marketers also target this aspect while advertising their product.They arouse temptation to own a home which coincides with the consumer’s desire of the same. Eg. Asian paints Bird ad 11. Ada ptability In spite of being from a conservative background, Indians have changed their behaviour with the changing times. People have adapted to the different languages in the country and different lifestyles with ease. This reflects the dynamic nature of the Indian population along with their ability to adapt to the changing times and the environment. This value is considered to be a sign of progress. Many advertisers wish to promote this value through their ads and encourage this aspect among the Indian public.The ads based on adaptability have proved instrumental in shaping the minds of the Indian audience as a whole. Eg. Aircel ad. Idea cellular Language ad 12. Religion This is by far the most important consumer value among Indians. Religion plays a very important role in India. There are people of numerous faiths and religions residing in this country. It is one the sure shot ways to get attention from the Indian audience through advertisements. But is also important to not off end the sentiments of the Indian audience as they are very sensitive when it comes to their religion.One has to be very careful while welding advertisements with religion. the Indian public adheres to their traditions and customs and is very dedicated towards maintaining their culture. Festivals are considered to be the best time for promotion of products in a religious theme. Eg. Tanishq ads (wedding) Aisanpaints pngal ad 13. Pleasure Pleasure relates to being happy and cheerful towards oneself and their surroundings. Everyone likes to indulge in pleasure after strenuous work. Indians especially like to please themselves with various pleasurable activities and believe in balancing work with play.The idea of pleasure, according to most Indians, is to spend time with their loved ones and engage in leisurely activities. While targeting this value of the Indian consumer, the advertiser has to keep in mind the mentality of the consumer and the nature of the product and blend both of the m. It could be themed around pleasure with intensity or pleasure with lightheartedness. Eg. Scooty pep+ ads Cadbury’s life ka swaad ads 14. Work Since the urbanization of Indian society, there has been an evermore increase in the job opportunities especially for the youth. The youth of the country have become very ambitious and aim high.The education levels have gone up and the literacy rate has also shot up. Having a high paying job has become very important to the average Indian consumer as his salary corresponds with his buying prowess. Advertisers should start aiming at this progressive value of the Indian audience and design their ads to suit this aspect as well as promote their products. Encouraging progress in terms of education and work has become a very important aspect in current Indian society and especially among the youth. Eg. The Sikkim Manipal University distance education ads. Bibliography

Case study and observation research methods

Case study and observation research methods This essay will look at difference between to research methods; Case Study and Observation. Case study is the understanding of the complex issues or can extend experience or add strength to what is already known through previous research. It is an in-depth study of an individual, group, incident or community. Case studies emphasize on the detailed analysis of the event or conditions and their relationship. Sometimes researchers use the case study method for real life situations and use sources of evidence to prove their study. First step to take in case study is to collect all data about the case and should be organised to draw attention to important points in the case. The case study’s questions are most likely to be information questions â€Å"why â€Å"and â€Å"How â€Å"therefore these questions are helpful to focus on the study’s goal. In case study researchers gather facts from different sources and conclusions is made of these facts. Here is a case study of the David’s behaviour,† David, 13 year old who has been admitted to a detention facility in California. Police reports indicate that he and another boy were arrested for breaking and entering into a private residence. David grew up in an upper middle class section of California. David’s father is a professor at a college, and his mother, is a dentist who works for a health care group. Even as a small child, David seemed unable to restrain himself. He would bound around the house, crashing into walls and objects, frequently breaking items or destroying house plants. David entered puberty at the age of 11, and at that time, his behaviours became more destructive. He frequently got in fights with his classmates, and would verbally assault teachers. His parents suspect that he may have tried smoking cigarettes and may have experimented with sniffing glue. After his arrest for breaking and entering, David began to cry and told his parents that he felt badly for what he had done. He added that he was unable to control himself.† In David’s case study which took long time to study David’s behaviour from his childhood to his teenage and in different circumstances David’s behaviour had changed and resources have been used to prove his behaviour such as his parents or police. Another example for case study research; it’s Freud’s little Hans case study, â€Å"Freud used a case study method to investigate little Hans’ Phobia however the case study was actually carried out by the boy’s father who was a friend of Freud. Freud probably only met the boy once. The father reported to Freud via correspondence and Freud gave directions as how to deal with the situation based on his interpretations of his father’s reports. Freud noted that it was the special relationship between Hans and his father that allowed the analysis to progress and for the discussions with the boy to be so detailed and so in timate. The first reports of Hans are when he was 3 years old. When Hans was almost 5, Han’s father wrote to Freud explaining his concerns about Hans. He described the main problem as follows:’ he is afraid of horse will bite him in the street, at age 19 the not so little Hans appeared at Freud’s consulting room having read his case history. Freud believed that the findings from the case little Hans supported his theories of child development.†

A contevrsary about social, political , and cultural impacts of Research Paper - 1

A contevrsary about social, political , and cultural impacts of science and technology on socity - Research Paper Example Most of the traditional studies are still focusing narrowly on how to make new things rather than whether these innovations are desirable or necessary to the society (Bell, 2006). This paper purports to discuss the political, social, and cultural impacts of science and technology to the society. Political impacts do with the mode in which science and technology advancement influences policies and policy-makers (Zeleza, 2004). This includes the attitudes and interests of administrators, politicians, and the public towards an issue of community interest towards science and technology, the actions of the public, and individuals’ involvement in science and technology solutions (Bulger, 2005). We are currently living in a digital world whereby science and technology advancement is changing processing, ownership, and usage of information. This revolution causes both positive and negative impacts to the political status of many countries. The key to success of any country’s democracy is a well-informed public. Science and technology advancement has improved the nature of intellectual property rights and that of copyrights (Zeleza, 2004). In future, intellectual property rights’ harmonization and biodiversity conservation are going to improve due to technologic al advancement. The fundamental political development in most countries is highly influenced by science and technology advancement since governments are able to distribute political, social, and economical information to its society (Cutcliffe, 2007). In order for a country to experience a friendly democracy, the society must have full access to basic economic and political information. Advancement of technology such as social media networks enables people to share political information and ideas with other people (Bulger, 2005). Science and technology advancement is making it easier and possible to distribute political information beyond place and time reaching to a

National Curriculum In Schools In England Essay

National Curriculum In Schools In England - Essay Example A national curriculum is therefore the set of courses that a government sets to apply in all the school levels in a country. This implies the uniformity in the education sector owing to the fact that all the schools in the country offer similar courses to their students and follow similar teaching methodologies in doing so. Curriculums require effective formulation following the adequate assessment of the information needs in the learner among other factors that affect the learning process (GOLBY, GREENWALD, & WEST, 1975). After determining these, the curriculum developers determine the best concepts that every stage of the learner requires ad the best methods of teaching such concepts thereby guaranteeing effective acquisition of knowledge. A curriculum should not burden the leaners by ensuring that the developers constitute the most appropriate concepts for every stage of the learning process thereby guaranteeing optimum learning. This requires the consideration of such pertinent f eatures of the learner as their age and the knowledge gap. Additionally, an effective curriculum introduces concepts progressively thereby ensuring that the learner understands each concept at the most appropriate age. Besides the development of the concepts for the learner, curriculums manage the teachers. A curriculum must consider and set feature requirements for the teacher thereby ensuring that only the most effective teachers impart the knowledge in the learners. A curriculum therefore advises the teachers on the best earning aids for every learning stage and the mode of teaching to ensure a productive system. Additionally, curriculums should always reflect the state of the society within which it is applied in a number of ways, the knowledge in the curriculum must have direct relevance with the environment within which it is used. This implies that the curriculum must envision the knowledge growth through time. An effective curriculum therefore has a period lapse within which it is reviewed. In the United Kingdom, the period is four years a time within which the developers remove certain aspects of the curriculum and replacing them with new concepts. This safeguards the technological changes in the society most of which demand different knowledge from the previous period (WILES, 2009). A national curriculum is uniformly implemented in all the schools in the country. Most countries currently have uniform curriculums in their schools. The construction of such curriculums require the consideration of the demographic factors prevalent in every part of the country most of which may affect the learning process thereby developing an effective curriculum which considers the diversities of the different regions in the country. The United Kingdom is one such country with a uniform curriculum in most of the learning institution. The application of a uniform curriculum presents a number of advantages and have the possibility of improving the quality of education in a country. However, such curriculums have a number of disadvantages most of which may impair the affectivity of the learning process. Despite the provision of a uniform curriculum especially in public schools, the government has no mandate to monitor the activities of private schools most of which formulate and implement their own curriculums. Such disparities imply that learners in the country graduate with diverse knowledge possibly resulting in the lack of uniformity in the subsequent institutions of learning. Despite the existence of such disparities, the education institutions implement a national exam at the end of every stage of the learning stage thereby compelling compliance with the national curricul

Show as below Research Paper Example | Topics and Well Written Essays - 1250 words

Show as below - Research Paper Example So, both these novels will be discussed and compared in the context of the American Southern literature and its characteristics, particularly through the key themes and symbols of racism and female subjugation, and how it reflected the society of those times. Southern literature refers to the American literature which is about the Southern part of the United States or written by writers from that region and so it will reflect certain similar characteristics. â€Å"Southern literature announces the conjunction of the US South and an expressive art — texts identified as belonging to a particular history, social organization, and cultural imaginary† (MacKethan). Some of the characteristics of Southern literature are slavery, relationship between man and nature, religious fervor, a sense of justice, female subjugation, and many more. When one focuses on Mark Twain’s The Adventures of Huckleberry Finn, it is evident that the novel featured many of the above characteristics with many readers and critics considering it to be the most influential Southern novel of the nineteenth century because of its frank dealing of the above aspects particularly racism and religion. This novel deals with the adventurous journey undertaken by Huckleberry "Huck" Finn and Jim along the Mississippi River. The novel is told in an episodic structure, with new characters entering and leaving the story, even as the two lead characters experience different and intricate facets of racism. On the other hand, and Zora Neale Hurston’s Their Eyes Were Watching God is about the life and times of Janie Crawford, a middle-aged African woman. When she returns to her hometown of Eatonville, Florida, after a long gap, she goes down on the memory lane by talking to her friend Pheoby Watson. She talks about her life and how men in her life brought out certain traits, particularly her wish to live a life on her own terms,

Possible Future Strategies for Research in Motion Essay

Possible Future Strategies for Research in Motion - Essay Example The major competitors of RIM in the segment of mobile operating system platforms comprise of Nokia Corporation (Symbian), Apple Inc (iOS), Microsoft Corporation (Windows Phone), HTC Corporation, Google Inc (Android) and Motorola (Research in Motion (a), 2012,p.9). This is a highly competitive market and in recent years RIM has experienced a progressively declining market share that has led the organization to a current crisis situation. Currently, the organization is tasked with making large-scale strategic changes or even potentially prepare for sale or takeover (De la Merced 2012). In terms of recent developments, the next generation systems (4G) like HSPA+, WiMax and LTE were commercially introduced for the first time in 2011 (Research in Motion (a), 2012, p.10).. The wireless communication industry is also observing the union of computing with personal entertainment competences on wireless communications gadgets throughout the world. In the present day market, almost all the Blac kBerry Smartphones include multimedia facilities that consist of music, playback, video recording, camera, and entrà ©e to content, games and other applications (Research in Motion (a), 2012, p.10). Increasingly, however, tablet technology has come to dominate the wireless market. The tablet, as originally released through Apple’s iPad, operates as a medium between handheld Smartphone’s and the larger-scale laptop. PEST is an ellipsis for political, economic, social, and technological analysis. The political issues in the analysis generally comprise of government policies pertaining to the industry, tax regulations, laws and policies, trade limitations and duties among others (Wheelen et al, 2008, p. 58). In comparison to other industrialised countries, the United States has the maximum corporate tax rate. The tax rates pertaining in the developing countries are much lower than that of the US, where RIM predominantly operates. A deduction in the tax rate would have en abled the management of RIM to have more cash to pay out dividends or reinvest.  

Festivals and Events. The New Age Essay Example | Topics and Well Written Essays - 2500 words

Festivals and Events. The New Age - Essay Example This concept has become so popular in recent years, however, that there is now the danger of having a glut of such events that are aimed at the same demographic group (Santino, 2009). This has been a most interesting development in regards to the creation of even more specialized festivals and events that are truly unique to one particular geographical region. This is showing great signs of success and is likely to be a trend that will continue into the future. This report at three different such festivals and events in the nations of England, Wales, and Scotland. Focused on will be the background to such events, the type of tourist that is target, and its economic and tourism related benefits that are arising in the region as a result. 2. The Green Man Festival - Wales 2.1 Festival Background The Green Man Music Festival is generally held over a four day period in the Black Mountains of Wales. It has been in existence for only ten years and was formed in response to the increasing d esire to host a truly independent music festival within the region. It is quite an eclectic event that definitely appeals to a particular demographic group. The event was the brainchild one family from Wales, and the festival now truly takes on a family type atmosphere, as many of the visitors come year after year, creating a reunion type atmosphere. The festival itself is designed to have quite an intimate feel to it, yet it has multiple attractions and performers to keep things going around the clock. The location itself is also another unique component of the festival, as it is in the wilderness, yet is only 3 hours away from either London, Manchester, or Brighton, and only 90 minutes away from Bristol. The developers and designers of this particular festival wanted to provide a unique and different experience, realizing that not everyone can travel to multiple festivals each and every year. From the reality that this is one of the only festivals in the entire United Kingdom to h ave a 24-hour alcohol beverage license to the reality that they have developed many options for children to enjoy as well, the Green Man Festival has developed a truly niche market that has positioned itself for future growth despite its young age. 2.2 Linkage to Tourism Development (Visitor Numbers and Economic Impact) The Green Man Festival began as a small and intimate event on the Wales calendar, but today is by far the largest music festival in the country. The first year, the festival attracted 300 people, yet it received rave reviews from most in attendance, and the festival even had to move locations in its second year in order to accommodate all of the interest. Now in its tenth year, the Green Man Festival attracts more than 15,000 people annually, and its economic impact is felt far and wide. While the event itself has grown into four days of music and festivities, permission has recently been granted to allow attendees to remain on the festival ground for an entire seven days (Frost & Laing, 2013). This has allowed the surrounding areas in Wales to benefit from this tourist event as well, as thousands of travelers now descend on the region annually. The Green Man Festival is about more than just music. The organizers of the event have created an event that is known region wide as being non-corporate and ethnically minded. They have